The Art Of Advertising Truth And Moderation
The piece argues advertisers should avoid overstatement and omissions. It compares tactics to cooking, urging clear, full description without exaggeration. It stresses Emerson on the dangers of the superlative and favors equable, concise truth to win customer trust.
Advertising’s Mission Beyond Location and Name
A GE article argues advertising must do more than state a business name and address. It contends effective ads emphasize unique features, attract specific customers, and build patronage, not merely inform about location. The piece urges new business entrants to study advertising beyond basic directory bits.
MENTIONED IN THIS ARTICLE
George&. Banta
Bankera
Town Improvement Societies Unite for Civic Progress
The article urges every community to form a good live improvement society to mobilize progressive citizens from churches and nonchurch members alike. It notes small villages often lack cooperation and that rival civic efforts can spur better results, urging local action to bind residents toward public welfare.
Finished city as an asset and its value to growth
The piece argues a city’s assets including streets, docks, and enterprises draw residents, workers, and visitors. It contends ownership by the city benefits economics and civic virtue, calling it good business and statesmanship despite socialistic labels. It compares city image to a chameleon adapting to habitat.
MENTIONED IN THIS ARTICLE
Los Angeles Times
Pay for Trees In Long Island City Case Upheld
A Long Island City resident won $500 for trees destroyed by a construction company. The trial judge trebled damages to $1,500, and the appellate court upheld. The piece argues living trees have far more value than wood and highlights future generations may value shade and landscape more highly.
MENTIONED IN THIS ARTICLE
New York
Long Island City
Adelaide Rejects Hire Crown In Royal Reform
The passage recalls Queen Adelaide objecting to wearing a hired crown. She argues she has jewels to make a crown herself and insists on paying for it entirely. The exchange with the minister and king George IV highlights budget and royal ceremony tensions of the era.
MENTIONED IN THIS ARTICLE
Queen Alexandra
Queen Victoria
Queen Adelaide
George IV
Adelaide
Buying Ready-Mades for Petite Figures and Adaptation
An article advises choosing ready-made clothing by selecting misses sizes for petite figures to fit with minimal alterations. It contrasts adult and misses garments, notes lower costs in misses wear, and describes a practical brown serge dress with sailor collar and velvet trims as a versatile example.
Unclear fragmentary note on garment repairs and shoppers
A damaged OCR fragment mentions a purchaser described as young and matron and references fixes to a skirt and a small rear garment. The text is garbled with stray punctuation and does not provide a coherent event or names.
MENTIONED IN THIS ARTICLE
Gmail
Heather
Fleeting Facies and Quarrelsome Wisdom
A collection of wry maxims on marriage and human nature. The quippy pieces joke about women, men, luck, and moral behavior with playful, ironic tone. Witty lines touch on bigamy, widows, charity, and prudence in love and money.
Halloween party hints from Madame Merri for young hosts
A guide to planning festive Hallowe en celebrations with old time stunts and fresh touches. It suggests touring shops for favors, home made invitations, and new favors like corn popper treat canes. Witches ghosts pumpkins and jack o lanterns decorate the event for teen hosts.
MENTIONED IN THIS ARTICLE
Madame Merri
Traits of English Folk Observed by Society Figures
Sir Charles Wyndham practiced as a doctor before the stage. Sir Edward Clarke enjoys beating and piano. Ex Empress Eugenie favors violets in England. Alfred Austin loves stamp collecting and remains poet laureate. Sir Edward Grey leads a recluse life in Surrey. Lord Charles Beresford favors programs painted by Lady artists. Mme Patt keeps an old doll named Henriette from age seven. Hall Game visits places he writes about in novels. Leslie N Parker the dramatist was born in France with mixed heritage and Italian first language.
MENTIONED IN THIS ARTICLE
Leslie N. Parker
France
Germany
Witch and Goblin Party Promises Spooky Halloween Fun
A Halloween gathering invites girls to dress as witches in scarlet robes or capes and boys as goblins. Brownies will model costumes while chaperones supervise from 9 to 13 hours with a midnight rite. A cotillion caps the event as guests aged twelve to sixteen mingle in a festive, eerie atmosphere.
MENTIONED IN THIS ARTICLE
Onivaren
Vaden
Chunks of Wisdom and Warnings in Daily Life
A collection of observations on human behavior and folly. It notes that many hide their light, men act without cause, honesty taints through associations, and some see a five cent cigar as large. It warns against yesterday’s sorrows and today’s joys, laments fools ungoverned by supply and demand, and comments on vanity and social perception.
Halloween party games and spooky secret arts
A vintage guide suggests party games with wooden toy guns and hidden paper owls to hunt, with owl values five ten and fifteen. It notes milk writing on white paper darkens, a wizard with a lamp interprets the message, and a mystery story by candlelight beside a large open fireplace with cushions and faggots.
MENTIONED IN THIS ARTICLE
Prise
A Mallowe'en Party Prize Idea for Hostesses
This excerpt suggests using a golden yellow pumpkin as a party prize or hostess reward. Hollow and line with waxed paper, fill with candies shaped like vegetables and fruits, or refill with homemade goodies. Top back on and tie with green ribbon for a festive booby or consolation prize.
Parisian fashions set the tone for fall fashion notes
The article notes rising trends with Shetland veils and lace remaining popular. It highlights simple yet charming styles, bows at the throat, and indoor wear in mohair and crepe. Black patent leather shoes appear with snow white tops, and cream and dead white dominate evening hats. Large hats lead fashion, while coat sleeves favor full-armhole designs and soutache details.
MENTIONED IN THIS ARTICLE
Paris
Makeovers for the Cook from Canned Tomato Soup
Tips on stretching canned tomato soup into a puree with half cream or milk, timing to avoid curdling, and adding barley or spaghetti for variety. Use leftovers for new meals by mixing with potatoes and dough balls, and suggest roasting apples for float. Include eggs whites and cheese or breadcrumbs in enhancements.
Household Tips From Ailing Franks And Fancies
Practical advice on cake keeping wet with tin and apples to prevent drying. Tips on smoothing Haokcum by resting and walking. Methods to paper walls using vinegar and water. Techniques to chill cream, whip easily, and handle burned cereal with cold water. Burnt cake remedy involves scraping and sealing with egg white and sugar.
Helpful Food and Home Care Tips From a Vintage Guide
Practical advice on preserving meats with vinegar to prevent mold, keeping beef fresher without ice, peeling tomatoes by flame, cautions about canning preservatives, and kitchen cleaning tips. Also notes cold water for floor scrubbing, washing sponges, and airing items in the sun.
Furniture Polish Regime Recipe Fragment
A fragment describes mixing beeswax and white wax with a jug pour step. The text lists two ounces of beeswax and half an ounce of white wax to be shaved and combined, then poured over a quantity described as ne gill, with unclear later steps.
MENTIONED IN THIS ARTICLE
Ne. Gill
Also Mentioned on This Page
Emerson
Ome Town
Srings
Crowne
Pepitetiser
Eprepererraeles
Hallowe'en Suggestions
Ceserere
Charles Wyndham
Sir Edward Clarke
Eugenie
England
Alfred Austin
Sir Edward Grey
Foreign Affairs
Surrey
Lord Charles Beresford
Mme. Patt
Henriette
Iain Ae