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FTC to require advertisers prove claims or face lawsuits
The FTC voted to require major advertisers to document claims about safety, performance, quality, and price with substantiation. Automobile makers would be first due to high advertising volume and big investments. Firms refusing to comply face court action, as the agency expands enforcement and public disclosure of supporting data.
MENTIONED IN THIS ARTICLE
Washington
UPI
Docu Ghent
Robert Pitofsty
Federal Trade Commission
Agid
Pitofsty
FTC
Bureau of Consumer Protection
PPC
Congress
Miles W. Kirkpatrick
Ralph Nader
Aileen Adams
Nader
Miss Adams