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Protecting trademark names in print a constant battle
A column explains the strict practice of capitalizing and safeguarding product names to maintain trademark status. It notes how miscapitalization risks brand protection, cites Coca Cola and Levi's as examples, and outlines how names like Kodak Nylon Miltown and Dexedrine became generic without vigilant branding.
MENTIONED IN THIS ARTICLE
Sam Stewart
Copley News Service
Joe Blow
Levi's
Levi Strauss & Co
Coca-Cola Ca
Coca-Cola
George
Kodak
Generie
SmithKline French
Abbott Laborator
Eli Lilly
Miltown