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Newspaper
Argus
Location
Fremont, California, United States of America
Date
Feb 07, 1972
Page
9
In March 1971 Opinion Research Corporation surveyed 2023 adults to reveal newspapers as the top source for news and advertising. The study shows newspapers outperform television across education, income, and age groups, with strong trust and higher ad impact, and notes 1970 newspaper ad revenue and readership benchmarks.
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