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Radio on the Farm Survey Reveals Viewer Habits
WLS of Chicago reports one in five rural homes own a radio set from a survey of 18 000 farms. Music appeals to 25 percent, weather and market reports attract 24 percent, with higher weather focus in corn belt states. Educational programs draw 26 percent in cotton states, 37 percent in tobacco areas. Noon and 7 30 pm are peak listening times, while 60 percent listen at noon. The study covers 18 456 homes in 42 states with 1200 scouts.
MENTIONED IN THIS ARTICLE
WLS
Chicago
United States
Iowa
Ilinois
Missouri
Indiana
Ohio
Mississippi River
Mississippi
Texas
Oklahoma
Louisiana
Tobacco Lands
Kentucky
Virginia
Notton
New England
New York
Pennsylvania
Corn Belt
Illinois
Chile
National Farm Radio Sounedl
National Farm Radio Council
Keytesville
National Grange
American Farm Bureau Federation
Kansas
Radio Council
Charles Magee Adams
New York Herald Tribune
Adams
Sey
Rachmaninoff