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Newspaper
Anita Record
Location
Anita, Iowa, United States of America
Date
Aug 21, 1924
Page
1
Guthrie Center readers learn that mail order firms spend heavily on catalogs to lure country customers. The piece argues vigorous local advertising keeps dollars at home, noting that advertised stores offer comparable goods and better value, while catalog firms ship mass quantities into lax markets.
Thomas W McDermott died in Eugene Oregon after several weeks illness with pneumonia. He was born in Benton township and lived with his family in Anita and Benton township. Survived by wife five daughters four brothers and one sister funeral in Eugene Oregon with interment to follow.
Rural residents are being served with bound illustrated catalogues from city department stores. They highlight stock and prices, drawing buyers away from home-town merchants who lack advertising. The piece argues advertising keeps money local and benefits communities.
Florence Ione Williams Higgins widow of A. F. Higgins dies at 4 PM in Anita Cass county aged 51 years 10 months 17 days after long illness Born October 2 1872 in Extra Iowa daughter of Joseph and wife pioneer Audubon county residents Survived by husband and two men raised as sons Thomas Mayberry Atlantic Roy Dalzell Audubon count Funeral at M E Church Thursday at 2 PM Rev Robt W Swick to lead. interment Oakfield Cemetery.
The Anita school year begins Monday September 1 with renewed facilities and reduced taxes. Renovations include roof work and interior refinishing. A strong staff is listed including principals Horswell and Garlock and teachers from across Iowa in grades one through twelve.
The Anita Concert Band will present the season finale on Tuesday evening September 2. The semi sacred program will feature old folk songs hymns and national airs and the public is urged to bring songbooks to join the band. Community song books will be provided for those unprepared.
Hugh Dean and wife of Carney Oklahoma and Delmar Dean of Can ning South Dakota spend the week in Anita and Adair areas visiting A D Dean and relatives. The brothers met in Nebraska and visited Mitchell Dean and family before arriving in Anita. Crope conditions in Oklahoma and South Dakota are reported unusually good this season.
The August W C T U meeting elected officers for the year including Vice President Mrs A B Stone Treasurer Mrs Chris Vohs and Secretary Mrs George Scholl. Two new members Mrs F H Osen and Mrs Lillian Hay ter joined. Refreshments were served and the county convention at the M E Church was noted as a success with strong programs and fellowship.
Isaac Brown and family returned from a northern Iowa auto trip through territory recently visited by a cyclone. The storm damaged livestock, crops and buildings, with several lives lost. Four miles saw broken telegraph poles, downed fences, and buildings demolished or blown from foundations.
Denison Pearce and his wife returned from a three week auto tour through Missouri Oklahoma Kansas and Nebraska. They observed varied crop conditions with Kansas wheat crop unusually large and well priced. In Wichita banks reported daily deposit gains of over 175000 for weeks and obligations were met promptly. The couple visited Cass and Adair county homes and found residents healthy and prospering. Road and weather conditions were favorable throughout the trip.
Prof. C L Kezer wife and family from Stillwater Oklahoma visited Anita for a few hours on Monday. They called on friends of Mrs Kezer known in Anita as Miss Mattie Baker daughter of the late Mr and Mrs Chas Baker pioneer residents. Kezer is superintendent of Oklahoma State Agricultural College and enjoys vacation among the Indians amid memories of childhood days. They were joined by Mr and Mrs Fern L Anderson of Audubon former Anita residents.
A special meeting of Anita Post American Legion is set for Friday evening August 22 at 7 30 to elect three delegates for the state convention in Ottumwa Iowa next week all members urged to attend.
Miss E Merle Walker daughter of Mr and Mrs U S Walker and Howard D Fitzgerald son of Dr and Mrs L W Fitzgerald were married at The Little Brown Church in Nashua Iowa by Rev George T Hanna. Attendants were Mildred Walker and Wallace O Bullock. They honeymoon ten days at Iowa and Minnesota lakes and will reside in Oakland Iowa. The bride a Drake University music graduate and former Iowa music supervisor. The groom a Parsons College liberal arts graduate and current physical education teacher and coach at Oakland High School.
The Sunday School parade at the Cass County Fair will be at one o clock P M on Tuesday instead of four o clock. Duration will not exceed thirty minutes and will not affect the rest of the afternoon program.
The Grant Township Farm Bureau will meet on Wednesday August 27 at the home of Mr and Mrs H C Koob. All members and families are invited and asked to bring regular eatables and their own plates knives and forks.
The article notes a growing group of enthusiasts taking up golf with early morning hikes around the links. It mentions soft excuses and a plan to expand activities as participants become more fit, with invitations to continue on Monday mornings and handle chores afterward.
Three auto loads of Gypsies stopped in Anita on Friday morning. They allowed the female members to go on the street to beg and pilfer, but the haul proved not worth the effort. The welcome was icy.
Misses Ruth Taylor and Russia Harris were guests of Des Moines friends Sunday. Mrs H P Ziegler is spending the week at Clear Lake with her sister Mrs Wilma Nelle Thorpe who is enjoying an outing at this summer resort.
Local merchants discuss advertising's impact and psychology. They note that events nearby draw shoppers who also visit other stores, and urge all merchants to advertise to boost town trade. Specialists say overall trade remains about 85 percent through good and bad times.
Alburtus Forester and son Glen of Greeley Colorado visit Anita and nearby, spending a week with relatives while tending farm interests northwest of town. Bert brings news of family and former Cass county neighbors now prospering in Colorado. Daughters have finished normal school and teach, youngest daughter married two years ago making Bert a grandpa. One son trains in newspaper work, the other assists broadly.
The Ladies Union Club met for a regular gathering and was entertained with a one o'clock dinner hosted by Mrs W. C. Turner in South Anita on Wednesday.
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