Electric Company debuts to boost reading on TV
New York AP reports Sesame Street creators launch The Electric Company a half hour daily program on 200 public and 12 commercial stations. The show features Bill Cosby Rita Moreno Judy Graubert Morgan Freeman Skip Hinnant and a Short Circus band to teach reading through skits puns and songs. Budget is 7 million for 130 shows funded by the Office of Education for Public Broadcasting and Mobil. Preview airs Thursday at 7 39 p m EDT on 4150 stations.