The Worry Clinic and the Editorial Sales Test
In a discussion on newspaper psychology a young editor questions how to apply department-store selling to a small daily. The tale centers on Dr Crane’s Worry Clinic column, its 200 monthly letters, 2,500 booklets yearly, and the need to please readers over personal taste to boost circulation.
MENTIONED IN THIS ARTICLE
Bill J
Crane
Neis
Frank Kromm
Hopkins Syndicate
Mr. Kromm
Colada Este Ae
Maggie
Dear Dr Brady on Fitness for Flabby Young Minds
A reader letter urges Dr Brady to stress fresh air nutrition and exercise to skeptical students. It cites misused school time, smoking among girls in Connecticut, and notes government booklets promoting physical fitness. The letter includes requests for 35 cents for a booklet and comments on pamphlet distribution.
MENTIONED IN THIS ARTICLE
P.E
Brady
James E. W Frederick
Brooklyn
Maryland
Connecticut
Government Printing Office
Washington, D.C
Ending pesticide use researchers tease bugging bugs
Scientists discuss shifting to biological pest control as an alternative to chemicals. Ivan Smith of Van Den Bosch cites long term benefits and cost gaps while noting industry resistance and the need for integrated approaches. The debate frames Western Agriculture Chemical's role and universities shaping methods in California and other states.
MENTIONED IN THIS ARTICLE
Jem Boy
Vcommets
Ivan Smith
van den Basch
Sacramento
Calif
California
den Bosch
Smith
Elm Grove church to vote on new pastor candidate
Elm Grove Christian Church members on Hartman Road Rt 5 announce a Wednesday evening business meeting to vote on a candidate proposed as the new pastor.
MENTIONED IN THIS ARTICLE
Elm Grove
Elm Grove Christian Church
Rt. 5
Hartman Road
Also Mentioned on This Page
United States
George W. Crane
Bill
Brady's Health Service
Dr. Brady
Sears
Sears, Roebuck and
Eastman Kodak
Vuvoine & Peuvent
Sears Furniture Dept
Doe
D.C.C. Denture
Blue Cross
Blue Shield
Blue Shield Service Center
Market Street
Indianapolis
uSs Blue Cross
Os Sulla
Pepo
Ani
Servina
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!