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Revival of Howdy Doody and Mickey Mouse Club in 1970s
Countdown begins for the revived Howdy Doody and Mickey Mouse Club as both shows plan new seasons. Howdy Doody returns in September with Buffalo Bob Smith discussing ad rules, sponsorship shifts, and audience nostalgia. Disney’s bartering model aims to keep Disney name programs on air with partial advertising. Mickey Mouse Club to be syndicated with new Mouseketeers reflecting the era. Buffalo Bob recalls the original magic and pilot success while noting sponsors and networks shifting to unsponsored formats.
MENTIONED IN THIS ARTICLE
KON 5
Heinzel
Los Angeles Times
Hollywood
National Asset of Broadcasters
Buffalo Bob" Smith
Howdy Doody
Peanut Gallery
Smith
Huffalo
Walt Disney Productions
King Midas
Disney
7-Up
Nabisca
Mickey Mouse Club
Walt Disney
Limmy Dodd