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Newspaper
Anderson Herald
Location
Anderson, Indiana, United States of America
Date
Jul 12, 1972
Page
17
Kroger executives promise continued savings through consistent shelf price checks and more sale prices to outpace competitors. Grocer notes Indiana prices are mostly lower than a year ago and cites 1 954 additional price cuts as part of the Extra Low Discount Price program while stressing quality and satisfaction guarantees.
Kroger customers in the Indianapolis division received 7500000 in merchandise in 1971 as Top Value Stamps. A spokesman notes Kroger is the only area grocery to offer the stamps while many other merchants also participate, helping shoppers save faster.
Kroger executive E. W. Griner urges customers to compare Kroger's total food bill with any other local food retailer. He promises shoppers will be convinced Kroger saves more money on foods, backed by a money back satisfaction guarantee.
A Kroger spokesman says everyday low prices and weekly sale prices are at all Kroger stores daily. Shoppers can maximize weekly food savings by reading Kroger ads and using both price types when stocking family supplies.
Kroger Food Stores Indianapolis Division reports 1954 new price reductions this week, bringing total slashed prices to over 2,500 in under two months. Everyday Extra Low Prices apply across all departments from canned and dairy to baked, frozen, health and beauty aids.
Kroger touts Kroger Brands as equal or better than national brands with an unconditional money-back guarantee. Shoppers can save up to 20 percent weekly with continuous price cuts, efficient buying, and lower advertising costs. Weekly specials on popular items remain, plus friendly service and seven-day sale prices.
This section advertises four pages of new everyday low Discount prices from Kroger with thousands of reductions highlighted. It notes limited space for the edition and promises many more store-wide discounts at Kroger stores.
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