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This newspaper page contains 3 articles. Subscribers can read the full text of each article.
Newspaper
Anderson Herald
Location
Anderson, Indiana, United States of America
Date
Jan 03, 1969
Page
11
Readable ad fragment shows price cuts on The House Beautiful items with REG and NOW figures, indicating sales through Saturday. Elements include prices from 179 to 149 and 249 to 199, highlighting discounts advertised in the window.
Furnished from top to bottom with Penneys Fashion Manor. Dinette sets feature 5-pc oval tables, 42 inch extending to 60 inches with avocado frames and pecan finishes. Colonial style 36 inch tables open to 48 inches with hardwood frames and Salem maple finish.
Roberta Nase analyzes the Penney price break. The piece explains how discounting affects customers and store strategy, noting value messaging and potential savings during sales events. It outlines how promotions influence shopper behavior and retailer positioning.
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