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Newspaper
Anaconda Standard
Location
Anaconda, Montana, United States of America
Date
Dec 07, 1919
Page
11
Calumet Baking Powder is advertised as a moderate price option that outperforms higher priced brands and cheap mixes. The pitch claims long market presence of 30 years, wide domestic and professional use, and production in a large sanitary factory, offering the best baking results at economical cost.
Calumet claims its baking powder has extra leavening strength so cooks can use less overall. The copy emphasizes efficiency and consistent results in baking.
The advertisement extols Calumet baking powder as reliable for cakes and biscuits, ensuring light tender results straight from the oven. It promises a true pound can of 16 ounces with no short weights and claims Calumet is not made by the Trust nor sold at Trust prices.
Handsomely illustrated color book promises the most complete seal book with hundreds of tips to cut household costs and many new recipes. Send the slip found in Calumet and three 2-cent stamps to cover packing and mailing.
The Calumet Baking Powder advertisement touts unfailing strength and no waste. It claims eggs butter flour and other ingredients always become delicious economical bakings with no spoilage. It positions Calumet as a major food saver and urges a trial with a refund if not convinced.
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