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Newspaper
Ames Intelligencer
Location
Ames, Iowa, United States of America
Date
Jan 22, 1891
Page
4
In a Detroit Free Press column Julia H. May reflects on inner virtue versus outward judgment. The speaker Jonathan considers his heart, the parson’s counsel, and a path toward repentance after questioning public opinion. He resolves to seek inner truth over external opinion.
In New York, a young clerk William Russell abandons a life of routine in search of wealth after a plate of pie and wine at Cafe Napoleon sparks a plan. He borrows from ten acquaintances, faces rejection, and discovers the hard edge of credit as he contemplates a two year loan fantasy.
A man named Russell gives a waiter his last quarter as a token of kindness. He exits a lavish restaurant, gazes at expensive buildings, and muses on wealth, land, and his own penniless state. The scene blends charity with financial despair as he contemplates a grave plot.
Advertising should reflect a merchant’s character and enterprise. Change ads regularly to keep them fresh, persuasive, and newslike. Sustained sameness dulls readers and hurts both advertiser and publisher. advertisers should write boldly and clearly to earn trust and frequent engagement.
An essay discusses advertising copy as a respectable, well paid field. It notes ad agencies seek writers, that many famous advertisers compose their own notices, and quotes Goethe on repetition shaping belief. The piece suggests readers may gain self improvement or beauty through advertised elixirs.
The passage extols feminine recommendations as powerful marketing tools. It cites Marion Harland and the impact of endorsements on publishers, magazines, and baby food brands, portraying how a trusted figure’s advice can drive sales and fortunes. It frames consumer impulse around personal testimony and social influence.
Publishers 8.8 Scranton & Co plan a 500 page illustrated history of the Terrible Indian War by W. Fletcher Johnson after the decisive battle. Mrs. John Anderson of Boone badly burned lighting a stove with gasoline on her clothing. Governor Boies names F. H. Graves of Madrid as assistant State veterinary surgeon.
Fort Dodge enforced a Sunday closing ordinance vigorously last Sunday with no cigars or tobacco sold. hotel keepers serving cigars at meals as an extra course for travelers. In Covington Nebraska near Sioux City, arsonists attempted to burn the town, burning two houses and making five other attempts.
Wm Timmons postmaster and J Lestie farmer join J W Gardner hardware merchant in endorsing Electric Bitters as a cure for kidney and liver trouble and general weakness. L M Bosworth's Drug Store offers only bottles.
The State Agriculture Society met in Des Moines last Wednesday electing A. Head of Jefferson as president and reelecting Secretary Shaffer to another term.
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