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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Jul 09, 1942
Page
12
In wartime advertising policy tests, many major brands kept spending despite a collapse in consumer markets. Seventeen leading advertisers withdrew for the duration, with six absorbed by rivals and others fading or failing. The loss of goodwill outweighed physical assets in two years of forgetfulness.
The piece argues that advertising safeguards business through and after war by maintaining consumer awareness and trust. It cites seventeen firms that stopped ads and faltered, while those continuing promotion preserved name and products. It stresses advertisement as business insurance and patriotism to sustain postwar employment and supply needs.
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