Amarillo Globe in Amarillo, Texas

Amarillo's White Way Tenth Street Emerges as City Center

Amarillo's Tenth Street, dubbed the White Way, is rapidly growing as a major traffic artery southeast of the city. Merchants invest along the street, attracted by new ornamental lights and night traffic, with drug stores, garages, confectioneries, filling stations, and other late night businesses benefiting as Amarillo expands.