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Newspaper
Amarillo Daily News
Location
Amarillo, Texas, United States of America
Date
Dec 13, 1925
Page
22
Readers learn of interior enhancements in improved Ford cars including tighter roof pillars for better visibility from the one piece windshield. The design features indirect ventilating air flow from under the dash, a lowered steering column, lighter steering gear, a larger wheel, and improved pedals for easier control. Standard equipment includes a windshield wiper and rear vision mirror.
Semone recalls Dad as Santa of smiles who will now receive the Studebaker jewel box containing the "Keys to Happiness" a car gift for Christmas. The gift aims to ensure Dad can unlock happiness for himself and the family this Yuletide season with a new Studebaker key and box.
Local buyers recognize increased values in the improved Jewett line with full equipment and reduced prices. The Jewett DeLuxe Coach leads popular sales as showrooms draw crowds after the announcement. Jewett cuts align with factory savings, June sales beat last year while delivery slowdowns persisted for the new line.
J T Hodgkins of Rickenbacker Motor Co says high rent on fancy showrooms hurts dealers and customer interests. He argues Main Street locations and corner architecture drain profits as autos rely on targeted advertising and drive‑in buyers, not casual foot traffic, and rent should cap around two percent.
Sales of Hupmobile Eights for eleven months totaled 13,600 cars, said O C Hutchinson of Hupp Motor Car Corp. The model became the world’s largest selling straight eight since its January debut. Sales rose after a price cut, aided by a 15 year reputation for quality and three endurance and speed records set by different models and drivers.
The automobile trade is no longer a seasonal business. Dealers now operate year round, selling even in cold weather. A notable example is the mid November driveaway of 17 Chrysler Sixes and Fours by the Green Bay distributor from Detroit, illustrating that car sales proceed through winter as well as summer.
A London Mail excerpt presents a dialogue about romantic devotion with lines stating a love runs as deep as the ocean and a sharp reply noting it may be hard to swallow. The exchange captures a period voice and social mood in a brief quotation.
Peerless Motor Car Company reports strong public interest in the new low priced 6-80 sedan. Edward Ver Linden notes rush orders from distributors and dealers. Dealers predict enhanced Peerless status as buyers praise size, price, and the Peerless name plate.
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