14 Mar 1918
Page 1
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Newspaper
Alpine Avalanche
Location
Alpine, Texas, United States of America
Date
Mar 14, 1918
Page
1
Advertising builds recognition and standardization as products reach mass markets. Large scale production lowers per unit costs, enabling lower prices for consumers while brands, trademarks, and brand names become signals of uniform quality.
The war searchlight reveals American and German efficiency when measured by yields per acre. America scores 100, Belgium 208, Great Britain 164, and Germany 188 in per-acre output. Per farm worker, Britain reaches 43 and Germany 41, while the United States leads. Germany, though high per acre, uses more land costs and yields less per man, affecting overall efficiency.
A compact wartime style recipe promotes oatmeal cookies as wholesome school lunch fare. It lists rolled oats sugar salt and egg, with instructions to beat, mix, drop on a greased tin and bake in a moderate oven, urging readers to support the Texas Food and Feed Campaign.
A brief trespass notice warns that entry is restricted on the pasture area used by HT and Pletcher under manager oversight. It urges help for creating surgical dressings as part of community aid efforts.
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