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Newspaper
Alpine Avalanche
Location
Alpine, Texas, United States of America
Date
Jan 31, 1924
Page
6
A defense of Studebaker pricing and value cites $90 million in assets and $50 million in modern plants. The text claims heavy investment in drop forge and body plants, precise machining, and luxury features to justify higher costs. It notes a demand for 150,000 cars yearly and asserts efficiency gains from volume.
Studebaker is presented as the world’s largest builder of quality cars and a growing Motordom sensation. The ad claims Studebaker sales have nearly tripled in three years, marketing the brand’s 72 year history of quality and urging buyers to compare values before purchasing cars at $1,000 or more.
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