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Campaign to End the Three on a Match Superstition
The War Production Board plans a campaign to debunk the superstition about lighting three cigarettes on a single match. In a WPB office, a WUB chief and two ad men debate launching a nationwide anti superstition drive starting with the original states, weighing timing and messaging amid wartime constraints. A separate note critiques a 26 percent out of town and 15 percent local telephone tax, arguing it belittles telephone use as a necessity and condemns the perceived luxury of conversations under war conditions.
MENTIONED IN THIS ARTICLE
War Production Board
Navesiter
WPB
WUB
Mate Enoy
Don
Washington