Wendy's revamps core burger with Dave's Hot N Juicy remake
Wendy's redesigned its 42 year old hamburger in a wide internal review dubbed Project Gold Hamburger. The new Dave's Hot N Juicy features a thicker beef patty extra cheese and a buttered bun while onions and pickles were updated to red onions and crinkled pickles. Executives conducted a cross country tasting tour as part of the overhaul to boost sales amid stiff competition from McDonald's and fast casual chains.
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New York
Wendy’s
Dave’s
Dave Thomas
Denny Lynch
Wendy’s Co
Dublin
Ohio
Project Gold
McDonald’s
Five Guys
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