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Newspaper
Aiken Standard
Location
Aiken, South Carolina, United States of America
Date
Sep 15, 1980
Page
14
A 1980s marketing brief touts MERIT as a satisfying low tar alternative. It cites blind taste tests, smoker preference, and long term satisfaction with 9 of 10 former high tar smokers continuing to enjoy MERIT after switching. It references surgeon general warnings and brand comparisons to high tar leaders.
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