Rotary blade mouse pads spark ad campaigns
Dave Fortin of Cooper Tools weighs Frisbees and electronic greeting cards before deciding a mouse pad shaped like a rotary blade with 22 spikes. He notes clients use computers, seeking lasting promotion. Thousands of firms now use mouse pads as a popular advertising novelty item.
MENTIONED IN THIS ARTICLE
New York
Dave Fortin
Mouse pads go from office accessory to personal statement
The piece describes diverse mouse pad products from leather topped pads to calculator and photo-enabled designs. It notes a surge in production and advertising use with Web marketing driving demand, citing ASI estimates of growth and dozens of manufacturers. It also highlights trends like Lexan tops and personalized Mao quotes pads from China Books.
MENTIONED IN THIS ARTICLE
Mike Meath
Precision Line Inc
Plymouth
Minn
Jack Daniel
QVC
Marvin Spike
Advertising Specialty Institute
ASI
Lexan
China Books
San Francisco
Chinatown
Mao
Separation disputes greet Cedarville church broadcasts
In Cedarville Arkansas the Assembly of God broadcasts gospel music and Bible verses to students before classes. The school asked for quieter volume. church leader Perry Harrison says broadcasts remain and compares 70 decibel levels to high school football PA volume. Sheriff warns of injunction.
MENTIONED IN THIS ARTICLE
Cedarville
Ark
Real Coke formula for sale claims by Coca Cola heir
Atlanta based Frank Robinson, great grandson of Coca Cola founder, says he owns the original recipe and seeks money by selling it. Coke denies authenticity while Robinson faces potential dispute with his estranged wife over custody of the documents.
MENTIONED IN THIS ARTICLE
Atlanta
Frank Robinson
Robinson
Coca-Cola Co
Coca-Cola
Wall Street Journal
Patti
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