Yahoo to Buy Tumblr for 1.1 Billion Dollars
Yahoo announced a 1.1 billion dollar acquisition of Tumblr as Marissa Mayer leads Yahoo’s turnaround. The move marks Yahoo’s largest purchase since acquiring Overture a decade ago and aims to boost the struggling company’s appeal online.
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Yahoo to acquire Tumble with cash from Allsbaba windfall
Yahoo plans to pay mostly cash to take over Tumble using funds from last year's windfall after selling about half of its Allsbaba Holdings stake. The deal would consume roughly one fifth of Yahoo's $5.4 billion cash balance as of March end.
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Special K expands healthy products in brand evolution
New York Special K broadens beyond cereals to diet foods with Nourish line. The products include 200 calorie cups with water and toppings, featuring Maple Brown Sugar Cranberry Almond and Cinnamon Raisin Pecan. Shelf debut slated for July as Kellogg’s pushes to align with healthier eating trends.
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