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Aiken Standard in Aiken, South Carolina

19 May 2012

Page 11

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Newspaper

Aiken Standard

Location

Aiken, South Carolina, United States of America

Date

May 19, 2012

Page

11

GM bows out of Super Bowl ads over high price

General Motors said it will not advertise during next year’s Super Bowl due to CBS’s steep price hike, estimating increases of 25 to 30 percent over NBC rates. GM spent about 4.5 billion on global ads last year as it reshapes its buying approach to save about 2 billion, including pulling 10 million in Facebook ads this week.

MENTIONED IN THIS ARTICLE

Detroit General Motors CBS Joel Ewanick NBC Shannon Jacobs Advertising Age Facebook Ford Motor Co Ford
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Facebook debuts nearly flat as IPO fizzles on first day

Facebook stock closes little changed after a highly anticipated debut. The company values at about 105 billion dollars, with Mark Zuckerberg holding a stake around 19.25 billion. CEO Zuckerberg says the mission is to connect the world, not to be a public company. Some analysts call the first day a letdown despite hype.

MENTIONED IN THIS ARTICLE

New York Facebook Wall Street Harvard Amazon.com McDonald’s Silicon Valley Hewlett-Packard Cisco Mark Zuckerberg Zuckerberg Bell Hacker Way Menlo Park Calif John Fitzgibbon IPO Scoop
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