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Hospitals woo affluent immigrants with culture tailored menus
In Houston Memorial Hermann Southwest Hospital offers pork or chicken dumplings and curry to suit Asian and Indian palates, part of broader outreach to attract immigrant patients with strong insurance. Hospitals redecorate rooms, add foreign language TV, and adjust paperwork colors to fit cultural preferences. The approach, supported by the American Hospital Association, expands from Chinese and Vietnamese patients to South Asian groups, reflecting a strategy to capture a growing, affluent, diverse patient base.
MENTIONED IN THIS ARTICLE
Houston
Memorial Hermann Southwest Hospital
Rick DeFilippi
Institute For Diversity In Health Management
The
American Hospital Association
Heart
Nhan Luong
India
Pakistan
California
el Camino Hospital