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Study finds youths access alcohol brand sites online
A Georgetown University study indicates underage visitors accounted for about 13 percent of traffic to 55 alcohol brand sites from July to December, with many engaging in games and downloads while marketed to youths. The report cites Bacardi and Anheuser Busch sites as top targets and notes parental controls are inconsistently effective.
MENTIONED IN THIS ARTICLE
ST. Louis — Alcohol Company
Center On Alcohol Marketing and Youth
Georgetown University
Alcohol Company
Jim O’hara
O’hara
Frank Coleman
Distilled Spirits Council
Washington
Federal Trade Commission
comScore Media Metrix
U.S
Bacardi
Bacardi.com
St. Louis