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Advertising Chief Claims Viewers Reject Violent TV
Washington AP The president of J Walter Thompson says a March survey shows 10 percent of viewers avoid products advertised on violent programs and eight percent consciously do not buy. He notes growing public hostility to violent TV and forecasts increased protest and boycotts as agencies rethink ad placements.
MENTIONED IN THIS ARTICLE
Washington
Don Johnston
J. Walter Thompson, Co
American Advertising Federation
Johnston
J. Walter Thompson Agency