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Dunkin Expands Afternoon Upsell To Cookies And Doughnuts
Dunkin Brands CEO Nigel Travis says cashiers will be urged to upsell in the afternoon to increase post‑morning sales. Afternoon customers are described as more relaxed, allowing staff to offer cookies, doughnuts, or sandwiches with coffee. The push will be emphasized in talks with U.S. franchisees.
MENTIONED IN THIS ARTICLE
New York
Dunkin’ Donuts
Dunkin’ Brands
Nigel Travis
Travis
Shiers
U.S