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Lunesta leads surge in crowded sleep aid market
Sleep drug Lunesta drives a new wave of advertising as doctors expand prescriptions for chronic insomnia. Industry observers note competing brands and upcoming launches could lift ad spend toward a record level while addressing concerns over addiction and long term use.
MENTIONED IN THIS ARTICLE
Boston
Terri Bagley
Bagley
Pelham
N.C
Lunesta
U.S
TNS Media Intelligence
Michael Guarini
Ogilvy Healthcare
Food and Drug Administration
Pfizer Inc
San Diego
Takeda Pharmaceuticals
National Sleep Foundation
David Steinberg
Sepracor Inc
Marlborough, Mass