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Food Firms Agree to Limit Junk Adverts to Kids
A coalition of major food companies including General Mills and Kellogg outlines voluntary standards to curb marketing of unhealthy foods to children. The guidelines would standardize nutrition criteria across brands, allowing ads only for products meeting set limits on sugar fat and sodium, with some cereals remaining promotable under industry rules.
MENTIONED IN THIS ARTICLE
Washington, D.C
General Mills
Co Foods
Kellogg
Elaine Kolish
Children’s Food and Beverage Advertising Initiative
Federal Trade Commission
Congress
FTC
Jon Leibowitz
Commission