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RJ Reynolds ends Joe Camel ad campaign with new approach
R J Reynolds Tobacco Co announced a death blow to Joe Camel with a shift to a new campaign aimed at adults in the 1990s and 2000s. The move eases regulatory pressure after an FTC complaint and follows a proposed tobacco settlement. Clinton welcomed the step, health groups praised it, and critics debated its effectiveness.
MENTIONED IN THIS ARTICLE
Washington
Camel Cigarettes
R.J. Reynolds Tobac- 20 Co
Joe Camel
Reynolds
Maura Ellis
RJ. Reynolds
Federal Trade Commission
Clinton
Poland
RJR
Ellis
Bob Garfield
Advertising Age Magazine