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Aiken Standard in Aiken, South Carolina

31 Jan 2007

Page 12

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This newspaper page contains 2 articles. Subscribers can read the full text of each article.

Newspaper

Aiken Standard

Location

Aiken, South Carolina, United States of America

Date

Jan 31, 2007

Page

12

King Pharmaceuticals Markets Super Bowl Ad Tying Heart Risk to Altace

King Pharmaceuticals promotes a Super Bowl ad titled Heart Attack that links heart risk awareness to via an American Heart Association quiz and doctor discussion. The campaign aims to boost Altace prescriptions, despite avoiding explicit product mentions in the ad. King plans 60 second and postgame spots with a 5 second banner and big outreach to high blood pressure audiences.

MENTIONED IN THIS ARTICLE

Knoxville Tenn King Pharmaceuticals Inc American Heart Association Steve Andrzejewski King AHA Beatyourrisk. Com Bristol Altace Wyeth Pharmaceuticals United States
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Merck pushes for schoolgirl Gardasil mandate across states

Merck funds lobbying via Women in Government to back mandatory Gardasil vaccination for girls in 18 states while facing conservative and parental rights criticism over premarital sex fears. Gardasil targets HPV strains linked to cervical cancer. panel favors 11 to 12 year olds, though no state requires it yet. The company cites above-board lobbying and discloses funding. critics call ties too cozy.

MENTIONED IN THIS ARTICLE

Austin Texas Merck & Co Merck Women In Susan Crosby Gardasil Crosby Skidmore Cathie Adams Texas Eagle Forum
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Also Mentioned on This Page

Women In Government Business Council Janet Skidmore U.S National Cancer Institute City OF Aiken Department of Housing and Urban Development HUD Smith Hazel Kershaw Street Quiznos Brookhaven Whiskey Rd Georgia Medical College of Georgia womens_health McEg.edu Herpevaccine.nih Call Olde South Down Home Service Www Aikenaugustahomes.com Olde Ryt Vata Iy Oldesouthrealty.com Litt Ayr Dg Creek Augusta Pyits Columbia New Byrd Elementary Silver Bluff Hwy 278 Fox Creek Dr Mary Dunkirk Andra Syms Derrell Wells Kamey Hawk Bert Ellis North Augusta East Martintown Sage Creek Village West Lane Bettis Academey Rd
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