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J C Penney to Bring Back Sales and Price Tags
J C Penney announces a revival of discounts and will add price tags or signs on more than half of its merchandise to show savings. CEO Ron Johnson says this evolution restores shopper appeal while maintaining the fair and square strategy amid ongoing sales and profit declines. Critics say the move signals backpedaling as promotions return to lure customers.
MENTIONED IN THIS ARTICLE
New York
J.C. Penney
Ron Johnson
Associated Press
Penney
Arizona
Johnson
Apple Inc
Target Corp
Walter Loeb