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Aiken Standard in Aiken, South Carolina

22 Jan 2011

Page 9

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Aiken Standard January 22, 2011 Page 9 old newspaper archives

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Newspaper

Aiken Standard

Location

Aiken, South Carolina, United States of America

Date

Jan 22, 2011

Page

9

P&G markets Downy as a sleep aid with Birbiglia event

Procter & Gamble will run a seven day live display at Macy's Herald Square for Downy as a sleep aid featuring comedian Mike Birbiglia. The campaign links Downy to better sleep and clean sheets backed by a National Sleep Foundation study.

MENTIONED IN THIS ARTICLE

Cincinnati Procter & Gamble Co Macy’s Inc P&g Mike Birbiglia Macy’s Herald Square Birbiglia Downy Tide Marty Vanderstelt
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Birbiglia Will Sleep in Macy's Window in New York

Comedian Mike Birbiglia headlines a joint promotion by Downy fabric softener and Macy's bedding that sends him for a week to a sleep supervised display in Macy's Herald Square New York. He chats with fans online and sleeps beside a queen size bed as part of the show.

MENTIONED IN THIS ARTICLE

Cincinnati Mike Birbiglia Birbiglia Procter & Gamble Co Macy’s Inc Macy’s Herald Square New York City Australia Macy Empire State Building Downy
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The Foundation David Cloud Cloud New York Mr Pre Om Bilal Eet Ean Om a.Gihon Vi Ete Wn Ang Uinulas Ryan Eae SAP ANG Bey Ond Ier Cay Tai Oka McGhealth MCG Mecghealth.org Neuro
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