Reynolds promotes Camel Snus as New Year quit aid
RJ Reynolds Tobacco launches a nationwide campaign urging smokers toward Camel snus smokeless pouches as a possible way to quit smoking. Critics say the ads aim to retain nicotine users, while the FDA reviews the campaign under the Tobacco Control Act. The effort runs in Time, Sports Illustrated, People and alternative weeklies, with warnings that smokeless tobacco is addictive.
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R.J. Reynolds Tobacco Co
Reynolds
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U.S
Howard
Time
Sports Illustrated
People
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Campaign For
Tobacco-Free Kids
Food and Drug Administration
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