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Aiken Standard in Aiken, South Carolina

04 Feb 2011

Page 10

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Newspaper

Aiken Standard

Location

Aiken, South Carolina, United States of America

Date

Feb 04, 2011

Page

10

Super Bowl ad frenzy reaches beyond the broadcast

The Super Bowl ad blitz extends online with contests and a Twitter driven car race to maximize exposure beyond the 3 million dollar air time. Mercedes-Benz ties its five model reveal to a pre game Twitter powered race as viewers flock to YouTube and social media for continued buzz and engagement.

MENTIONED IN THIS ARTICLE

New York Steve Cannon Mercedes-Benz USA Mercedes Arlington Texas Fox Kantar Media Tim Calkins Northwestern University Kellogg School of Management
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40 Super Bowl commercials to watch

A roundup of high profile Super Bowl ads including Best Buy with Justin Bieber and Ozzy Osbourne, Audi targeted at younger buyers, Careerbuilder.com office chimp satire, Godaddy .co viral ending, Pepsi Lipton Brisk with Eminem, Snickers with Roseanne Barr, E Trade talking babies, Stella Artois with Adrien Brody, Skechers Kim Kardashian tease, and Volkswagen Darth Vader themed humor.

MENTIONED IN THIS ARTICLE

Best Buy Justin Bieber Ozzy Osbourne Audi Careerbuilder.com Office Godaddy.com Com Jillian Michaels Danica Patrick Pepsi PepsiCo Eminem Roseanne Barr Richard Lewis Betty White E-Trade Anheuser-Busch Stella Artois Adrien Brody Bud Light Skechers Kim Kardashian
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Also Mentioned on This Page

Darth Vader Volkswagen Associated Press Wee Ayer Mey Stu Julie Whitesell Emily Moore Aiken Bobby Jones Peng Colleton Park Gur GNLOE
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