Brands race to ride social buzz in Super Bowl 2014
Twitter will host advertiser war rooms to track trends with hashtags like Seahawks, Broncos and SB48. Brands such as Arby’s and M M’s plan real time reactions and animated clips as fans tweet, post, and share during the game, aiming for viral moments and audience engagement.
MENTIONED IN THIS ARTICLE
Twitter
Seahawks
Hawks
Seattle Seahawks
Broncos
Denver
UnitedInDenver
Denver Broncos
Williamson
Arby’s
Pharrell Williams
Pharrell
Grammys
Arby
Williams
Lliamson
M&M’s
Facebook
Instagram
Candy Land
Butterfinger
Jeremy Vandervoet
Kitten Bowl draws attention to shelter pets on TV
Hallmark Channel showcases 71 kittens in Kitten Bowl to raise adoption awareness. North Shore Animal League America and Last Hope Rescue partnered to care for the felines. Kitten Bowl hosts Beth Stern and John Sterling with guest stars.
MENTIONED IN THIS ARTICLE
Los Angeles
Hallmark Channel
Bill Abbott
Crown Media
Fox
Animal Planet
Penguin
Nat Geo Wild
Denver-Seattle
Abbott
North Shore Animal League America
Last Hope Animal
Chase
Dan Furrino
Miami Dolphins
Dan Marino
North Shore
Beth Stern
Howard Stern
John Sterling
New York Yankees
Regis Philbin
Kelly Rutherford
Carrie Ann Inaba
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Debra Ado Williamson
eMarketer
Crown Media United States LLC
Monique Toro
Ferrell Owens
Ewort Univers Media United States LLC
Crazy Legs
Demir
Loman
INC
SRS
Hayne Avenue
Aiken
Daybreakcare
Chrissa Matthews