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Ads of betrayal and bold humor shape Super Bowl branding
The article surveys high profile ads from the Super Bowl, highlighting Carn from Texas praising Avion cosmetics and various campaigns by Audi Teleflora H and R Block Cars.com Pepsi SoBe and Cheetos. Analysts note a tougher economy pushing advertisers toward differentiation and subtler humor while some spots miss the mark.
MENTIONED IN THIS ARTICLE
Caryn
Texas
Avion
E-Trade Financial Corp
Danica Patrick
Go Daddy Group Inc
Conan O’brien
Sweden
Hyundai
Tim Calkins
Kellogg School of Management
Northwestern University
Audi
Calkins
Cars.com
Carolyn Crafts
SoBe
Pepsi
Bob Dylan
Will.i.am
Dylan
Forever Young