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Smaller merchants seek EV green bar as Web Trust grows
New York report explains how extended validation certificates aim to prove a business exists and operates from a real address. Smaller merchants like MadLeap.com face verification hurdles as Microsoft plans to roll out green address bars in Internet Explorer 7. Verisign Comodo and others warn that current rules favor large firms, risking reduced online trust for smaller sellers.
MENTIONED IN THIS ARTICLE
New York
Claudia Race
New Braunfels
Texas
Race
Microsoft
Tim Callan
VeriSign Inc
Callan
EV Cerificate
VeriSign
Paypal.com
eBay Inc
eBay
Paula Kaiser
Comodo
MadLeap.com
Delaware
Tam
Melih ‘Abdulhayoglu
Ing