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Marketing Management Journal authors noted in Names & Notes
Richard Herens of marketing and Robert Leach of finance along with Larry Pleshko of United Arab Emirates rates University recently published an article in Marketing Management Journal titled Examining the effects of strategic marketing initiatives and first mover efforts on market share performance.
MENTIONED IN THIS ARTICLE
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Richard Herens
Robert Leach
Finance
Larry Pleshko
United Arab Emirates University
Marketing Management Journal