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Smokey Bear Turns 70 Online Keithed in Public Service History
Smokey the Bear marks 70 with a blend of tradition and modern media. Created in 1944 to curb forest fires, he remains a leading PSA symbol known by 96 percent of U S adults, now active on Facebook Twitter Instagram YouTube and Flickr with over 300 000 Facebook friends and 24 000 Twitter followers. The campaign evolved from hand drawn posters to viral content and silent public service messages, while the slogan shifted from Only You Can Prevent Forest Fires to Only You Can Prevent Wildfires.
MENTIONED IN THIS ARTICLE
Los Angeles
Smokey Bear
America
U.S
Smokey
Mickey Mouse
Santa Claus
U.S. Forest Service
National Association of State Foresters
Ad Council
SmokeyBear
Peggy Conlon
Smokey the Bear
Steve Nelson
Jack Rollins
Georgiabankandtrust.com
Southernbandt.com
Wall Street Journal