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Newspaper
Aiken Standard
Location
Aiken, South Carolina, United States of America
Date
Aug 04, 2012
Page
7
In northern Athens the athletes village houses workers while the former Olympic pool hosts drifting debris and frogs. Other venues show mixed fates with badminton hall turned theater and press center into offices. A few sites see light use but overall venues lie abandoned amid Greece's debt crisis.
The piece recalls early skirmishes over Olympic branding rules in Britain, from a Dorset butcher sign to Shropshire cake toppers, noting critics say organizers overreached to protect sponsors. It cites Michael Payne and satirical Private Eye takes, and details bans on Pimms, Goodyear Blimp logos, and sponsor logos on devices and facilities.
NBC researchers find that knowing results before airing does not deter viewers. two thirds still watch prime time. Live early streams kept ratings high for London, with expected loss from the games shrinking to break even or profit if trends continue. NBC plans all events via video stream and weighs future tape delay decisions by results.
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