NEA shifts to smaller grants to broaden arts funding
The National Endowment for the Arts will award more grants of smaller size to reach more groups. Congress set $98 million for the year, with a plan to allocate 40 percent to state arts agencies, boosting distribution to programs like Seem To-Be Players in Lawrence and Ballet Expand in Louisville.
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Washington
National Endowment For the Arts
Congress
NEA
Clinton
Players Inc
Lawrence
Kan
Louisville
Art Institute of Chicago
Museum of Contemporary Art
San Diego
California Arts Council
Advertisers See Prime Time Ad Time Rise Across Major Networks
A study by two advertising groups shows prime time ads and promotions average 11 minutes 12 seconds per hour across the four major networks in November, rising 14 percent since 1991. Fox leads at 15 minutes 54 seconds, with ABC, NBC, and CBS following. Seinfeld and ER rank mid-pack in ad load. Buffy the Vampire Slayer sets a high watermark at 23 minutes 46 seconds of commercial time on WB. The Weather Channel and Discovery also contribute to higher clutter as networks seek revenue with shorter ads.
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Steve Grubbs
BBDO
Grubbs
Fox
ABC
NBC
CBS
America
Weather Channel
Sable
Discovery Network
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