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Aiken Standard in Aiken, South Carolina

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Newspaper

Aiken Standard

Location

Aiken, South Carolina, United States of America

Date

Apr 30, 1998

Page

6

NEA shifts to smaller grants to broaden arts funding

The National Endowment for the Arts will award more grants of smaller size to reach more groups. Congress set $98 million for the year, with a plan to allocate 40 percent to state arts agencies, boosting distribution to programs like Seem To-Be Players in Lawrence and Ballet Expand in Louisville.

Washington National Endowment For the Arts Congress NEA Clinton Players Inc Lawrence Kan Louisville Art Institute of Chicago Museum of Contemporary Art San Diego California Arts Council

Advertisers See Prime Time Ad Time Rise Across Major Networks

A study by two advertising groups shows prime time ads and promotions average 11 minutes 12 seconds per hour across the four major networks in November, rising 14 percent since 1991. Fox leads at 15 minutes 54 seconds, with ABC, NBC, and CBS following. Seinfeld and ER rank mid-pack in ad load. Buffy the Vampire Slayer sets a high watermark at 23 minutes 46 seconds of commercial time on WB. The Weather Channel and Discovery also contribute to higher clutter as networks seek revenue with shorter ads.

Steve Grubbs BBDO Grubbs Fox ABC NBC CBS America Weather Channel Sable Discovery Network

Also Mentioned on This Page

Associated Press South Aikien Executive Center Is Mane Autosnash Party Idella Bodie Nancy Rhyne South Carolina Sea Islands Dosen Oresuppy Bragg Park Ave Aiken S.C David Bauder New York Ericsson Vani PCS Wireless Publix
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