13 Jan 1853
Page 1
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Newspaper
Adelaide Times
Location
Adelaide, South Australia, Australia
Date
Jan 13, 1853
Page
1
The notice outlines quarterly subscription terms at 6s 6d payable in advance with March June September and December cutoffs. Advertising costs are 2s 6d for six lines and 2d per extra line per insertion. Short ads for servants or masters cost 18d per insertion, payable in cash, with continued insertion if not countermanded.
The enhanced program lists Maiden Stakes Second Race Gawler Town Plate and Ladies Purse for horses of various denotations with entry fees of two guineas and added sums. Weights align with Adelaide Town Purse standards. Second Day features Publican’s Purse Diguyers Purse and Hurdle Race with entries and handicaps, plus regulations on ownership subscriptions and booth rules. Rosters include race dinners and subscription conditions, with Hindley street notices from January 1853.
The advertisement announces the new Weekly Journal of Commerce Politics Literature and General News aimed at family readers. It highlights its appeal to the large wealthy and influential Yeomen across South Australia country districts designed to benefit and instruct that audience.
The Adelaide Morning Chronicle reports plans to transform and rename the Weekly Times into the Adelaide Weekly Dispatch starting Saturday February the 7th 1863. The new sixteen page edition will be a thorough country newspaper featuring domestic economy features English wives and daughters in Australian homes and homestead notes plus extensive farming and gardening content. It promises broad coverage of genuine gold news government notices vessel arrivals and departures and complete local and colonial news digest with leading articles written specifically for the Dispatch. Advertisements will be exclusive to the Dispatch except for Saturday Times inserts.
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