Sponsorships go beyond naming rights for Taber
Brent Barcotes of Partnership Group outlines how sponsorship can raise town revenue beyond taxes and fees. He advises towns identify assets, target sponsors, tailor plans, and focus on sponsors needs to deliver ROI. He notes samplings and events as value adds and warns sponsorship is competitive and requires professional handling.
MENTIONED IN THIS ARTICLE
Taber
Town Council
Brent Barcotes
Partnership Group
Recreation Board
Rec Board
Barootes
Barcotes
Sors
Canada
Kelowna
Edmonton
Toronto
Canadian Association of Mountain Guides
Sponsorship Programelection costs eyed by town council
Town council discussed hiring professional help to maximize sponsorship income with Brent Barcotes of Partnership Group. The full program costs 120000 to 130000, split payments, plus 100 to 120 hours mentoring after inventory and valuation. Barcotes noted options include full audit, hiring staff, and ongoing training to build internal capacity.
MENTIONED IN THIS ARTICLE
Brent Barcotes
Partnership Group
Taber
Barcotes
High River
Council
Barootes
Tabor
Ray Bryant
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