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Newspaper
Tambellup Times
Location
Tambellup, Western Australia, Australia
Date
Jun 21, 1916
Page
3
In booming times shrewd businessmen know they must advertise to stay ahead. They recognize the value of being first in the swim and use promotion to maintain momentum and visibility in a competitive market.
In tough markets, firms must maintain public messaging to stay memorable as buyers seek to stretch limited funds. A clear ad presence supports brand recognition and sustains business through periods of high anxiety and tighter spending.
The Great Southern Districts present robust prospects for enterprising advertisers despite a season irregularity and wartime uncertainties. districts show solid demand and recovering strength, offering sound fields for business.
The Great Southern Herald dominates local advertising with its thoroughly established status and the special editions The Gnowans gerup Times and the Tambellup Times, offering targeted reach across the Great Southern Districts.
The Great Southern Herald is a bi weekly paper published Wednesdays and Saturdays. It costs 1d or 10s 8d per year including postage, serving Albany to Northam with district news and critique of legislation. A Telegraphic Press Service provides war and world news summaries. Advertising rates adopted nine years ago remain fixed while editions for Gnowangerup and Tambellup appear. Subscriptions and orders go through local agents or Katanning office.
The Printing Department remains under the supervision of the Foreman and Sub manager Frank Higman whose long connection with the office ensures careful work and prompt service.
Military authorities report recruiting 28 men to reinforce units at the front and form new units. They request newspapers to publish a standing notice at the head of daily Expeditionary Forces columns detailing enlistment standards, pay rates, and separation allowances, with attached lists.
Western Australia seeks an average of 25 recruits daily to reinforce front lines. Age 18 to 45, minimum height 5 feet 2 inches. Pay rates: Lieutenant 21s per day, Sergeant 10s 6d, Corporal 108, Private. Separation allowances for dependents: wife 5d daily, for each child 4 1/2d. Widow or total incapacity pay: Lieutenant £91, Sergeant £70, Corporal £68, Private £52 annually, plus £13 per child for total incapacity. Wife eligible for half of rank rate in total incapacity.
Advertisement describes chest style coolers with sealed compartments and rapid cooling. Claims improved sanitation and versatility for all classes of buyers. Promotes Tow Chesta and Woaign models with full doors and separate compartments for safe cold storage.
Katanning Road Board met last Saturday with G McLeod chairman and H Y Presse among attendees. They reviewed last minutes, considered water main details, footpath kerbing costs, park board delegation, and grants for band instruments, plus gravel purchase, road works, and traffic safety concerns across several roads and streets.
The report notes watercourse drains were so steep no vehicle could pass and an axe track required cutting, with tenders to be culled to fund the works.
At a Nyabing farmers meeting on the 11th mat letters from the Public Works and Industries Department were discussed. A special meeting on the 13th mat to form a Kent Road Board district was postponed due to insufficient funds and prospects, with Mr Sanderson detailing the board’s position. The decision was considered prudent despite missing external input from the broader district.
Preliminary results record wheat 18,254,392 bushels from 1,733,629 acres at 10.5 bushels per acre and oats 1,537,657 bushels from 104,064 acres. Hay yields reach 323,028 tons, with eaten hay 70,320 tons. Cattle decline by 52,280, pigs down 1,882, sheep up 74,?L. Other stock shows slight gains.
In 1916 Dyliabing Simeria and nearby areas faced widespread complaints about chronic cheating linked to a product named Woode Great Peppermint Cure. Reports described deceptive claims and consumer harm, prompting local authorities to investigate and warn residents.
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