Business Boom Prompts Smart Advertising Drive
To business men of the Great Southern District there are boom times when business runs itself yet the shrewd merchants still advertise to lead in the field and stay ahead in the market.
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Newspaper
Tambellup Times
Location
Tambellup, Western Australia, Australia
Date
Jun 10, 1916
Page
4
To business men of the Great Southern District there are boom times when business runs itself yet the shrewd merchants still advertise to lead in the field and stay ahead in the market.
In times of stress advertising sustains a firm whose message to the public must reach anxious buyers seeking best value. The piece argues that without clear messaging the firm risks being forgotten while customers hunt for bargains to stretch their money.
The Great Southern Districts present sound fields for enterprising advertisers despite season irregularities and war troubles clouding outlook. Districts remain solid and full of recuperative powers.
The Great Southern Herald announces itself as the premier advertising medium for the Great Southern Districts. It highlights special editions The Gnowan gerup Times and the Tambellup Times as part of its offerings.
The Great Southern Herald is a biweekly paper published Wednesdays and Saturdays between Albany and Northam. It offers war news, inter state and foreign summaries, local criticism of legislation, and special editions for Gnoch and Tambellup at 1 per issue or 10s per year with telegraphic press service and advertising tariffs unchanged for nine years.
The Printing Department is in the hands of the Foreman and Sult manager Mr. Frank Higman whose for connection with the office is the best guarantee of care and promptitude.
The article urges newspapers to publish a standing notice at the head of daily Expeditionary Forces columns. It sets forth enlistment standards, pay rates, and separation allowances, and references attached lists detailing these terms.
Recruitment notice calls for an average of 25 recruits daily to reinforce Western Australia. Aged 18 to 45, minimum height 5 ft 2 in. Pay rates include 21s per day for officers, with separation allowances for corporals and privates. Child and dependent allowances apply to families of service members.
June calendar notes a new range of nude monthly articles. W Zimpel presents careful study of refrigerating vented chests built to scientists’ standards. The design features full ventilation and separate compartments to keep foods cool without taint. Ad. Hay street invites attention to these refrigerators.
Paper for the Herald and Weekly Times Limited reaches Melbourne from Portland in 2053 rolls totaling 19 000 niles. Carmichael and Company of Sydney arranged the import. The new four compartment store at the port preserves color and texture with electric cranes and a capacity near 3000 tons.
An advertisement touts Mothers Favorite Cough Cure made with Hean's Essence, claiming relief for colds, croup, whooping cough, and chest troubles when prepared at home. It notes costs, availability through chemists, and direct ordering from G W Hean, Chemist in Sydney. The copy also asserts Wood's Peppermint Cure as effective for laryngitis and bronchitis.
Roating items include RUAD board elections with North East Ward 101 voters pulled from 137 on the roll and North West Ward results listed. The annual Broomehill Rifle Club meeting reported ten members present with officer elections and year end date set. Also a note that The Red Dandies perform June 13 at Mechanics Institute Katanning. Members listed and box plan at J Barkley.
A shopkeeper extols Robur tea noting strong customer demand for good value and consistent quality. He highlights No 1 and No 2 Grades as reliable sellers and asserts every stock item meets high standards and yields satisfaction.
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