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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Talbot Leader
Location
Talbot, Victoria, Australia
Date
Nov 17, 1917
Page
3
A call for volunteers details eligibility 18 to 45 years with height and chest requirements and directs applications to local depots. Pay scales range from Private to Commissioned Officers with daily rates, deferred pay, and allowances varying by status and marital condition, plus pension provisions for dependents and incapacitation. The final enlistment depot is Maryborough.
The piece argues that sustained advertising yields higher profits than sporadic campaigns. It cites French insight on repeated ads building recognition, notes a single insertion rarely works, and asserts major advertisers succeed through bold, steady outlays and long-term persistence, even in hard times.
A retailer itemizes prices for children's and adults hats by style and material. Items include Peter Pans in various colors from 1s 3d to 2s 3d, Tuscan Babettes, Italian Chips, and trimmed chips, plus ladies pique and linen hats with bands, Panama hats with Tagel crowns, den and Galatea models, and men’s boater hats.
An old advertisement promotes Genii polishes and cleaners including Bon i Black Boot polish Genii and Linoleum Polish. It touts Clarke World famous Blood Mixture as a universal cure for blood and skin diseases and claims dramatic results with many ailments.
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