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Newspaper
Sydney Evening News
Location
Sydney, New South Wales, Australia
Date
Aug 26, 1925
Page
12
An advertising pitch contrasts traditional female labor with modern efficiency, urging women to cut housework by adopting Electrolux. The copy claims the vacuum cleans and disinfects deeply, with a dust bag that won’t leak and a device easy for a child to use, reaching under furniture and into corners. It touts air purification and final dust disposal.
A vintage advertisement extols Electrolux suction as a universal cleaning solution. It claims power for all homes, not just the wealthy, and pitches quick thorough cleaning of floors carpets curtains and walls. The copy emphasizes affordable payments from weekly housekeeping money and lasting value.
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