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Canola marks first step for CWB marketing shift
The Canadian Wheat Board announced it will begin marketing canola for Western Canadian farmers, a move that tests producer support and the board's ability to compete in a open market. Government changes ending the monopoly prompt questions about farmer adoption and the CWB's future revenue plans. The agency has long operated as a single desk for cereals, and canola presents both risk and potential by leveraging its global marketer network.
MENTIONED IN THIS ARTICLE
The
Canadian Wheat Board
CWB
Gerry Ritz